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Working in car sales is not for everyone. You need to have an entrepreneurial mindset to succeed. Here are some critical steps to get you started on the path to success.

When I visit a new client to recruit and train new sales hires, the general manager often sits in on my sessions. Once they see the value and recognize that the skills I teach are universal, they frequently ask me to return to train current salespeople and managers.

When I start training a new class of potential sales associates, I like to find out a little about each one of them. This helps me customize the training to the group, and I am able to make it interactive and relatable by drawing on their personal lives in the discussion.

Discover why authenticity in business and life builds trust, stronger leadership, and long-term career success. Insights inspired by Larry Feldman’s LARRYTalk.

Building your personal brand is not just about posting videos on TikTok or Youtube. How accessible are you? Do you have a reputation for doing what you say you will do? To be successful, you need to always deliver -- consistently.

Many people struggle with asking for what they want. Whether it’s a raise, help, recognition, or an opportunity, hesitation often gets in the way. This reluctance usually comes from internal barriers such as low self-confidence, the belief that we don’t truly deserve more, or a deep fear of rejection. We worry about appearing demanding, selfish, or ungrateful. Yet there is an essential truth that is easy to forget: if you never ask, the answer is already no.